How color affects decisions?

21st Design Conference with industry leaders focused on color and its influence on consumer decisions.
Color physics is a highly interesting thing that influences designers each day. During the working process, it is essential to choose the color which is more appropriate to fit the particular design. 
At Kufer Design Agency, we concentrate on building powerful brand presences and unique design solutions. The design is the first and foremost touch-point for a majority of clients who want their brand come to life. In such a case the color can matter a lot in making the right decision. It can make or break the sale. It takes about two minutes to make a subliminal assessment. The wrong color can be a nonreversible mistake considering that 85% of sales are based on color.